Welcome to E-Commerce Sense Guide
Global Ecommerce Article
. For a permanent link to this article, or to bookmark it for further reading, click here.
8. E-commerce Tips For Online Retailers
from:In the last few years there has been a massive increase in the demand for online sales. Statistics show that during the holidays, shopping is always in full swing and the online purchase increases up to about 59%. This is indeed a very hopeful percentage for the retailers who have newly ventured into the business. Since this is still considered to be a new medium of investment people tend to make mistakes which may lead to heavy losses in the long run.
It is always necessary for you, as a retailer, to have a look at your website from the point of view of a customer. It is only then that you will be able to make out what its flaws are and fix them. Out-of-the box solutions are always preferred but never try to experiment on something you are not confident about. However, here are some tips that can help you to create a niche as an effective online retailer.
Feature excellent shipping offers: This is a tempting offer for customers. It won’t take much to pack and ship items to different destinations. But if you charge a lesser price for shipping items purchased in bulk, then it can help attract more customers. This would also make them buy more since the concept of lesser shipping costs could mean some form of saving to them. In turn you can increase your profit margin by encouraging customers to order more. Free shipping services can also be an excellent offer to start with.
Do not include hidden prices: Be straight forward about the cost of the product and also the other charges associated with it. Hidden costs would create a negative impression for your business.
A user-friendly ecommerce site: Your site should be comprehensible and easily accessible. Remember that not all users are technically qualified and they also have low patience level. If your site is slow and not easy to understand, people will not take the time to scroll through as there are many other competitive and easy-to-navigate sites waiting for them.
Adequate product information with photos: Provide as much information as you can generate about the product on your site. If the description is accompanied by a photograph it becomes easier for the customers to study the product. Since they cannot physically feel the product, they should be given an adequate description of it for better understanding and comparison.
Adequate payment facilities: Your website should include adequate payment facilities for the benefit of the customers such as credit cards and debit cards, payment gateways etc to enable your customers to pay easily and quickly without any hassles. But security of the site is critical. Proper encryption facilities would help develop the customers’ faith in your website and hence encourage them to visit again.
Global Ecommerce Specific links
Global Ecommerce News
Serena Software Selects Avangate to Grow Global eCommerce Operations - MarketWatch (press release)
Serena Software Selects Avangate to Grow Global eCommerce Operations MarketWatch (press release) "Enterprise transition to global online sales is a growing business imperative as cloud services become the norm for technology buyers." To learn more about Avangate's eCommerce solutions, visit our interactive tour or follow our blog for tips on ... |
Amer Sports Group Selects PFSweb to Launch a Global eCommerce Solution for its ... - MarketWatch (press release)
Amer Sports Group Selects PFSweb to Launch a Global eCommerce Solution for its ... MarketWatch (press release) "The addition of the Suunto brand to our European client base is a great example of the increasing opportunities for companies to expand into global markets seamlessly by utilizing our end-to-end e-commerce platform." Suunto is a leading designer and ... |
Ecommerce in China: How the World's Biggest Market Buys Online - Mashable
Ecommerce in China: How the World's Biggest Market Buys Online Mashable The size of China's ecommerce market is expected to more than triple over the next three years, with sales reaching $420 billion by 2015. That's 20% more than what the US's ecommerce market is forecast to bring in that year. China has an estimated 193 ... |
DOGTV Selects BlueSnap and RayV as eCommerce Solution for Subscription and ... - San Francisco Chronicle (press release)
DOGTV Selects BlueSnap and RayV as eCommerce Solution for Subscription and ... San Francisco Chronicle (press release) Fremont, CA (PRWEB) May 21, 2012 BlueSnap, a global provider of Open Commerce technology and services that maximize revenues through recurring payment solutions, announced today that it and partner RayV, an over-the-top (OTT) solution provider ... |
BankNewport Ensures Secure Global Banking With TeleSign 2FA - MarketWatch (press release)
BankNewport Ensures Secure Global Banking With TeleSign 2FA MarketWatch (press release) We wanted to give customers an extra layer of security without compromising user experience," said BankNewport eCommerce Assistant Manager, Sonia Williams. TeleSign's easy integration of two-factor authentication has already reduced our help desk costs ... |