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4. Trends In E-commerce : Beyond 2009
from:It is a proven fact that we can look at certain trends on the basis of past performance and also the development work undertaken for the future. In the latter case the overall view of the market trend could be understood with the projected view of several firms in one or different fields and their sum total projection based on the present economic situation in the world. Although such random prognostications may not be accurate yet they do present the overall trend of trade and commerce that the countries may face in the foreseeable future. In case of e-commerce too the trend is decided by studying the past performance and activities of the commercial transactions made through the internet.
Overall the performance of e-commerce far outweighs that of the offline markets and it is noted that the volumes of transactions are improving year by year. This obviously supports the conviction that even in recession there is a trend for e-commerce to grow rather than be bogged down like those which operate in the open markets. One of the prime factors for e-commerce to thrive in spite of the recession is that it has not yet fully spread out and is rather search friendly. A shopper who wants anonymity or wants to compare the rates of a product from anywhere in the world or would like to pay or receive money without any unnecessary haggling and would like to shop in his sleeping gear would place his bet on e-commerce than anything else. Besides, e-commerce is growing and as an ample proof one can see the drastic changes taking place within it for attracting more traffic and the huge plans the large and small firms have to have their own web based sales and auctioneering. The sheer increase in their numbers is a definite pointer to that fact.
Besides, among the major changes that are being contemplated upon, there is a concerted move and integration of non credit card payment vehicle for easier purchase and sale of a product. Then there is an enhancement of product discovery process both for identifying an individual’s particular needs as well as for sale of any unique products. And there is the mushrooming of professionally managed web services especially pertaining to web advertising and product sale. Further, there is growing consensus among the shippers to be more web friendly in their deals and some beginnings have been made to make shipment cost free with some sort of adjustment made with the manufacturers. Incidentally, almost all web users dislike the adding of extra shipment costs. Then there are widgets that can be customized to expand ones sales and it is generally seen that more such unique software for specifically targeting end users are in the offing.
EBay has undergone some rapid changes in its overall structure and has introduced programs like the power seller program for high volume sellers, giving startups and small businesses a platform to function on, as well as giving more support for international e-commerce.
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