Welcome to Online Communities & Forums Guide
Franklin Community Bank Online Article
. For a permanent link to this article, or to bookmark it for further reading, click here.
Using Online Communities to Leverage Your Business
from:Companies today work in a highly competitive environment and getting an edge over the competitors is vital for its success. Traditionally, the tools used for doing that included marketing gimmicks like advertising, street shows, posters, T.V and radio commercials etc. Other things that could directly affect repeat customers are after sales support, warranty coverage period etc but if one of the most important factors that influence sales and repeat sales is word of mouth of the customers. This is one thing that is available free of cost for the company as an advertising medium that is so effective that it can even surpass the effectiveness of traditional advertising. Companies have realized this long ago and have always leveraged it for their profit. There are even some business models that have become successful and rely solely on this medium, for example the Direct Selling industry.
Now with the changing times, as more and more people have started going online for most of their day to day tasks and as online shopping is gaining popularity among general users, word of mouth marketing has found a new avatar for itself and all this takes place inside online communities and forums. Online communities are places where people come to share their idea and experiences with other users around the globe that have same areas of interests as them. Also, online communities are the places where people look out for support before going anywhere else. These online communities serve as a hub that connects people around the globe and help them immerse into deep discussions that sometimes results in exploration of great new things.
Now, since the experience is so engaging, there is obviously a chance for companies to leverage this for their own profit as well as for the benefit of their customers. First of all, setting up a community around a product or service provides the company cost benefits as it empowers word of mouth advertising scenarios over the internet, but apart from that, reduces the number of support calls for the company as most of the issues are resolved by the community experts. A company can support this process by organizing contests, centered on their products lines and/or giving out their products as prizes. Plus creating a panel of experts for the forum out of the users selected from it also provides a great boost to support system of the company, at negligible or no cost.
Apart from all this, traditional modes of advertising such as banner ads and link exchange programs can also be used on forums to leverage the direct monetary benefits out of it.
Franklin Community Bank Online Specific links
Franklin Community Bank Online News
TransCard enables North Carolina community bank to provide “megabank” prepaid ... - EON: Enhanced Online News (press release)
TransCard enables North Carolina community bank to provide “megabank” prepaid ... EON: Enhanced Online News (press release) (EON: Enhanced Online News)--A number of international “megabanks” have been in the news recently announcing the launch of reloadable prepaid card programs. “Like so-called 'megabanks,' we offer the latest in technology but we have never forgotten our ... |
Spotlight: Art listings - Seacoastonline.com
Spotlight: Art listings Seacoastonline.com Open CALL FOR SUBMISSIONs OF ARTWORK, at Great Bay Community College, 320 Corporate Drive, Pease International Tradeport, Portsmouth. Artists should contact Annette Cohen at 427-7665 or acohen@ccsnh.edu. Brush and Palette Art School spring listing of ... |
Third Century Bancorp Releases Earnings for Quarter Ended March 31, 2012 - EON: Enhanced Online News (press release)
Third Century Bancorp Releases Earnings for Quarter Ended March 31, 2012 EON: Enhanced Online News (press release) FRANKLIN, Ind.--(EON: Enhanced Online News)--Robert D. Heuchan, President and CEO of Third Century Bancorp (OTCBB: TDCB), the holding company of Mutual Savings Bank, announced net income of $113000 for the quarter ended March 31, 2012, ... |
Franklin County: Walk a mile in Frankfort for Special Olympics - Lexington Herald Leader
Franklin County: Walk a mile in Frankfort for Special Olympics Lexington Herald Leader Participants can register online at SOKY.kintera.org/12wecarewalk, where they can create a Web page and raise money via email through secure, online donations. Event brochures can be picked up at Wayne's Pharmacy, Farmers Bank locations, Community ... |
Community Calendar: Week of May 9-15, 2012 - The Rock River Times
Community Calendar: Week of May 9-15, 2012 The Rock River Times Ken-Rock Community Center – 3218 11th St. Various activities throughout the year. Computer classes Mon. and Wed. from 9:30-11:30 am beginning March 12 thru April 11. Class will meet two times per week for 5 weeks. Class size is limited. |