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2. Building Down lines In MLM
from:In order to be truly successful in any MLM campaign it is important to have a huge down line. In order to understand the importance of a great down line and that too one which is made of performers who can bring in results, we must begin to understand how the technique of Multi Level Marketing, or MLM as we know it, works.
Multi Level Marketing is not about marketing the product or service at various market levels or market segments in other words. It is about creating multiple levels of marketing affiliates in order to reach a vast majority of people who consist of the particular market segment the product market is targeted at. It works like this. One man at the top of the MLM tree has a product to sell and he decides to offer an incentive to people to market the product for him. He succeeds in getting ten people under himself to sell his product. This is how his down line starts. These ten people are his first level and the second level in the MLM tree.
Let us say that each of these ten people in turn get five people each to market the product for them. This makes for fifty people working on the first level and they constitute the second level. This will get the top guy sixty people under him while each of the ten people have five people under them. The man at the top will earn from each of the sixty people under him while each of the ten people in his first level will earn from their sales plus a commission from the sales of each of his down line. If each person in the second level manages to get five or more people in their down line the top guys down line keeps growing and so do their profits. It is the people at the bottom that will ultimately earn very little.
It is important to build a down line in any MLM program. As earning from ones sales may not make much of a profit. It is equally important to pick and choose your down line carefully. Building a down line of people interested in the product and who can see a future in the MLM program are the ones who will rake in the profits. The people consisting of the bottom of the MLM down line will keep dropping off and new ones will be needed to replace them. These will be very few in number and depending on the up line’s capabilities of placing people in the weak sections of the down line the MLM will reap great benefits in a very short while.
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MLM News
Martin Marietta Materials' core proft tops target - MarketWatch
 The Birmingham News - al.com | Martin Marietta Materials' core proft tops target MarketWatch By Mia Lamar Martin Marietta Materials Inc.'s /quotes/zigman/134732/quotes/nls/mlm MLM +0.77% fourth-quarter profit came in flat from a year earlier due in large part to the company's spending on its proposed tieup with Vulcan Materials Co. Martin Marietta Materials Misses on Revenues but Beats on EPS Martin Marietta 4Q Profit Disappoints, Outlook Mixed Vulcan-Martin Marietta $4.7 Billion Bid Dispute Is Set for Trial Feb. 28 |
Law to regulate MLM biz soon: Quader - Bangladesh News 24 hours
 Bangladesh News 24 hours | Law to regulate MLM biz soon: Quader Bangladesh News 24 hours Dhaka, Feb 6 (bdnews24.com) – The government has prepared the draft of a law to control the activities of the multi-level marketing (MLM) companies and sent it to the ministries of finance and public administration for their opinion, the commerce ... |
Positive growth for MLM in a depressed economic environment - The Borneo Post
Positive growth for MLM in a depressed economic environment The Borneo Post Posted on February 7, 2012, Tuesday KUCHING: Despite the contraction in the Malaysian economy from the first quarter to the third quarter of 2009, quarter-on-quarter volume growth in Malaysia's malt liquor market (MLM) stayed positive at a stable range ... |
Kerala government's guidelines in favour of MLMs says expert - Moneylife Personal Finance site and magazine
Kerala government's guidelines in favour of MLMs says expert Moneylife Personal Finance site and magazine Kerala is trying to become the second state, after Manipur, to have separate guidelines for multi-level marketing (MLM) companies. Robert FitzPatrcik, co-author of False Profits, the first book-length analysis of pyramid schemes and multi-level ... |
Midmorning Positive EPS Surprises for U.S. Companies, Feb. 7 - Bloomberg
Midmorning Positive EPS Surprises for U.S. Companies, Feb. 7 Bloomberg ... 0.06 na na 0.02 200.0 Dec SPF STANDARD PACIFIC 0.04 -0.08 NM 0.02 100.0 Dec PTRY PANTRY INC -0.11 -0.54 79.6 -0.37 70.3 Dec PIKE PIKE ELECTRIC CO 0.14 0.04 250.0 0.09 55.6 Dec NJR NEW JERSEY RES 1.09 0.71 53.5 0.74 47.3 Dec MLM MARTIN MAR MTLS 0.52 ... |